On-Page SEO"On-page SEO" (or on-site SEO) is optimizing web pages for specific keywords in order to improve search visibility to rank higher. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.
Off-Page SEO“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Off-page optimization is crucial in establishing brand credibility and increasing online exposure
Statistics show that 50% of customers search for local businesses online. Improve your local SEO rankings with Google My Business (GMB) optimization, attract high-intent customers and manage your online reputation to grow your local following .
Technical SEOTechnical SEO refers to improving the technical aspects such as page speed,image optimisation,code optimisation of a website. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.
Link BuildingBacklinks are links from one website to a page on another website. Backlinks are a huge component of ranking higher in search results. Pages with a high number of backlinks tend to have high organic search engine rankings.
Keyword Research & StrategyUnderstand what your audience wants to find.The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.