What Is Local SEO?

Approximately 70 percent of consumers search for local businesses online and about 78 percent of SEO local mobile searches result in a store visit or phone call within 24 hours. Ramp up your local search engine optimization efforts and connect your brand with high-intent customers in your area.
Vaayu web offers conversion-driven local SEO services to ensure your business ranks high in SEO local search queries and achieves revenue growth.

Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), stores and multiple-location businesses within a geographic area.

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

Ranking factors of Local SEO

Google looks at various local SEO ranking factors to determine your search rankings. These include:

  • Google My Business (GMB) listing
  • Name, address and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • Review quality, velocity and diversity
How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.

  • Local business SEO keyword targeting
  • Google My Business optimization
  • On-page SEO
  • Google local SEO content marketing
  • Local search citations

Why Google My Business Is a Big Part of Local SEO

Google My Business allows you to create a business listing on Google. It ensures you provide the necessary information customers need to visit your site or store, contact your company or make a purchase.

Google My Business is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps. Your Google My Business page shows valuable business details – such as your company’s NAP, hours of operation, website link and customer reviews – to assist potential customers with their online search.

Google is the most popular search engine worldwide with a stunning search market share of more than 70 percent. Creating a GMB account on Google makes it easy for you to promote your business and provide crucial information to your target market.

Where does it Appear

Try searching for a business on Google. For example, search for vaayu web. The small profile on the right side of the search results is Google My Business.

vaayu web google my business

It provides online users with your business’ operating information, posts and customer reviews, among other details. Although most of this information is already on your website, GMB indexes the content you provide for consistency across Google Maps, Google+ and Google Search.