Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), stores and multiple-location businesses within a geographic area.
Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.
Google looks at various local SEO ranking factors to determine your search rankings. These include:
Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.
Google My Business allows you to create a business listing on Google. It ensures you provide the necessary information customers need to visit your site or store, contact your company or make a purchase.
Google My Business is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps. Your Google My Business page shows valuable business details – such as your company’s NAP, hours of operation, website link and customer reviews – to assist potential customers with their online search.
Google is the most popular search engine worldwide with a stunning search market share of more than 70 percent. Creating a GMB account on Google makes it easy for you to promote your business and provide crucial information to your target market.
Try searching for a business on Google. For example, search for vaayu web. The small profile on the right side of the search results is Google My Business.
It provides online users with your business’ operating information, posts and customer reviews, among other details. Although most of this information is already on your website, GMB indexes the content you provide for consistency across Google Maps, Google+ and Google Search.